Shoresh

The Shooster family, deeply rooted in their Jewish heritage, envisions a future where their legacy extends far beyond familial boundaries. With a profound commitment to community impact, they embarked on a transformative journey to reframe their family funds into a force for generational prosperity and communal betterment. Thus, Shoresh emerged—a platform aimed at fostering growth not just within their own family but across diverse organizations and causes.

Shoresh, meaning "root" in Hebrew, epitomizes the essence of foundational strength and organic growth. Drawing inspiration from the imagery of a sturdy tree and its intricate root system, Shoresh's visual identity transcends mere symbolism—it becomes a testament to resilience, interconnectedness, and continual growth.